ICAD: THE WORLD CAN BE A SCARY PLACE
Successful submission for ICAD Upstarts 2020
This was my submission for teh ICAD Upstarts programme 2020. The brief was to create a call to action for a specific problem facing the world. I chose to tackle the anti-vax movement. T
The colour scheme is designed to reinforce the message; blue to calm anxieities and indicate a sense of resonibility, while the orange encourages action and enthusiasm. I went with a simple shape-based design, in order to be as universal as possible. The multiple voiceovers also indicate universality. The anti-vax movement is a problem that we all face, and one that we all must confront.
With thanks to Dee, Tag and Lou for all their help.